Feed My Starving Children Strategic Marketing Plan

A strategic marketing project focused on improving volunteer retention and digital engagement for Feed My Starving Children, specifically at its Schaumburg, Illinois location. Through SWOT, Key Success Factor, and Ansoff Matrix analysis, I identified a major challenge in retaining young adult volunteers as they transition from high school into college and adulthood, where volunteering becomes less structured and repeat engagement declines.

Using social media performance analysis across Instagram, Facebook, YouTube, and LinkedIn, I found that high visibility did not always translate into meaningful community connection, especially with Gen Z audiences. I developed a strategy centered on localized social media, short-form video content, user-generated content, volunteer recognition systems, and a loyalty-style “Return and Earn” program designed to encourage repeat participation. This project strengthened my skills in nonprofit marketing, audience segmentation, retention strategy, and building digital campaigns that turn visibility into long-term community engagement.